We just produced and completed one of the biggest stock projects in a long time. Truthfully, the pressure of stock productions can be greater than some of the commercial assignments we’ve done primarily because we are financing EVERYTHING. Spending thousands on a stock production can seem like a huge risk and a crazy way to generate income but when I think about it we are not doing anything different than, say, Toyota. Actually, they spend millions researching and producing vehicles with hopes they will sell enough to keep them sustainable. We take the same approach with the help of some very smart and talented people on our team. It really is a team effort and the quality of the people you work with (in addition to my own creative ability) largely determines the quality of the imagery.
When we lived in Anchorage, by the time March came along we were like most residents – sick of winter. But March is a great winter month in Southcentral Alaska. Usually there is still plenty of snow, the days are longer, and afternoons can be delightful – all with the great scenery and backdrops right off the roadside. The snow amount was unusually low when we arrived but we luckily got a significant snowfall just before we started our 11 day straight photo shoot marathon. All in all we shot over 20,000 frames and worked with 20 models. We did everything from roadside sightseeing and road tripping to fitness and backcountry skiing and snowshoeing. We had a variety of weather from soft warm snow to beautiful soft bright light and some crisp clear mornings. We were blessed to catch a couple of signature long lasting Alaska sunsets.
The project was exhausting but a blast and I’m optimistic about the sales potential. Here are a few samples.